We put together a team of designers, developers and a tester to define the user journey of the client's customer. We tested the entire website to identify the pain points of where the user was getting confused during navigation, and simplified it. We discovered that the user was most interested in checking the latest news and events of the organization, so we put this information on the homepage.
To balance the warm, bold colors of their logo, we chose a palette of cool colors for the website which also highlighted the professional image they wanted to project in the insurance industry.After doing A/B testing, we came up with a simpler form for the online registration process.
Slide to see how we design this from wireframes to the final design.